Outdoor Signage Design for a Golf Prize Brand

A recurring client running a golf hole-in-one prize experience needed an evolving family of signage — entry and event signage, trade-show booth walls, and a large-format outdoor prize sign — built and rebuilt across many rounds as the prize amount, QR-linked mechanics, and event details kept changing. Deliverables ranged from compact printed panels to a 15-metre outdoor sign, each with its own print specs, and requests often needed to turn around same-day to hit a live print deadline.

• Print specs down to the millimetre for every piece — from a 400×550mm QR panel to a 15m×1.8m outdoor sign with text and logos kept at least 150mm from every edge — each needing bleed, crop marks, and outlined fonts before going to the printer
• QR codes that had to scan reliably at true print size, not just on-screen — a scan check at 100% zoom before every delivery, after one early code came back too small to trigger a scanner
• The featured prize amount and supporting copy changed between rounds, so the layout had to rebalance hero numerals, QR placement, and terms text without redrawing the whole piece each time
• Two review layers on most pieces — a day-to-day contact plus a business partner weighing in later — meaning a design already agreed could still come back with a fresh round of structural notes
• Fast, same-day turnarounds tied to real print deadlines, with multiple signage pieces sometimes in flight at once

• Kept every piece built the same underlying way — vector artwork, fonts outlined before handoff, and bleed/crop-mark exports named clearly by size and use — so any piece could be resized, rebranded, or reprinted without starting over.
• Treated the QR code as a functional element, not just a graphic: checked every scan at 100% print size before delivery, and once resolved a legibility complaint by testing letterforms up close instead of guessing at "looks off."
• Iterated through structural feedback in bounded rounds, offering multiple options — background textures, lockup styles, hierarchy variants — up front so the client could pick a direction instead of a slow back-and-forth.
• When a dimension mismatch on one piece led to a costly reprint, took full accountability — waived the fee for that deliverable, apologized directly, and added a dimension double-check step to the delivery process going forward.
• Delivered the growing signage family as a consistent system rather than one-off pieces, reusing shared background textures, color, and lockup treatment across entry signage, event signage, booth walls, and the outdoor prize sign.

The relationship grew from a single signage swap into a running signage system spanning entry and event signage, trade-show booth walls, and a large-format outdoor prize sign, with the client repeatedly returning for new pieces over several months. Even after the one dimension error, the client kept commissioning new work and thanked the designer directly for owning the mistake — a sign the working relationship held.